The Braid Life Made Better

We’re Jalona & Addie—a mom and daughter duo who live in braids. We got got tired of the itch, the dryness, and the breakage that always came with them.

Truth is, we’re both tender-headed. Hair day at our house? Think tears, snacks, negotiations....and that’s before the takedown. Add in seborrheic dermatitis and brittle hair from all the dryness? It was a recipe for itchy scalps, painful detangling, and major heartbreak.

There were no products on the market that actually made our hair better after braids, so we made them. Braid Joy is built on love, lived experience, and a simple belief: healthy hair after braids shouldn’t be rare—it should be the standard. Welcome to BraidJoy