I created BraidJoy for my daughter — and for every mom, every girl, and every braid-wearer who’s ever struggled to care for their real hair while it’s in a protective style.

For years, we’ve been told that braids are a break from haircare. But I started to notice something: when the braids came out, our natural hair was dry, brittle, and in worse shape than before. That didn’t sit right with me. So I set out to change it.