Join us in Downtown Memphis for the launch of BraidJoy, the first braidcare system that works while you wear. It’s more than a product drop. It’s a day full of community, joy and celebration.

Your VIP Bundle is your ticket. Pre-order now to get free entry to the event, early shopping access, a limited edition BraidJoy tee and exclusive party perks.

Expect live demos, music, giveaways and good vibes all day. There will also be a special tribute to Black fathers just in time for Father’s Day. It’s going to be braid joy in real life.